Systems thinking for content strategy: Understand the hidden problems holding you back

Broken tools, bottlenecks, legacy content, lack of resources: we’re all familiar with the trials of working on digital products. But sometimes it feels like no matter how many sitemaps and style guides we produce, we struggle to arrive at the fluid, functional digital experiences we hoped to create—the ones our users deserve. If we want the good work we do to actually make an impact, we have to examine the systemic forces around us.

In this workshop, you’ll learn about the practice of systems thinking and how it can help you:

• Diagnose pain points in your work (and identify potential solutions).
• Solve problems that actually make a difference—not just the most immediate ones.
• Improve your workflows and processes, so you can focus on the design and strategy work you do best.

Who should attend: This workshop will especially benefit anybody who is feeling stuck or is spinning their wheels on recurring problems.