Why content matters: Lessons for 2023 and beyond

We hear it all the time from our customers: Explaining why content marketing matters isn’t always easy. As storytellers, tying your work to the sales funnel in a clear and actionable way can be counterintuitive to stakeholders on the outside. How do you balance what you know and what your colleagues need to know? And how do you decide when it’s time to update your strategy?

Join this session to see what 1500+ content marketers said about the state of content marketing in 2023. Daniela will share the results of this exclusive report, and how to leverage this data to make better content decisions. Topics we'll cover include:

• Resource constraints, and what to do when you don't have enough people or time
• Trends in content strategy, and how to plan for the long term
• How and where to gather the right balance of data on what works, and what to do next
• Examples from the real world on how people are making the right decisions