Perfectly imperfect content strategy

Are we spending too much time chasing the ideal content strategy? When is good enough, good enough?

With such a wealth of knowledge and insight out there, it can easily start to feel like our own approaches aren’t “up to scratch.” We can find ourselves focusing on “if only…” or “things will be good when…” and placing so much conditionality on our work that we don’t recognize the progress we’re already making.

So, let’s debate: Does perfect content strategy exist, or are we all just winging it?

Join Candi Williams as she hosts this conversation with fellow content strategists. Expect:

• Honest takes on mistakes, learnings, and wonderfully imperfect examples of content strategy
• Ways to avoid the perfectionism trap
• Small, manageable steps we can all take to embed great content strategies
• Debate around when good enough is good enough