Introduction to content strategy

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy. You’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations.

You will:

• Understand what content strategy is (and what it’s not)
• Discover the key components of an effective content strategy framework
• Learn the right questions to ask up front to avoid 11th-hour content meltdowns in projects
• Find out how to sell content strategy to your organization or client

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.