Content strategy: Then, now, and next

Since Kristina’s book Content Strategy for the Web was published in 2009, our industry has seen its share of advances and setbacks, breakthroughs and breakaways. Where are we now, and what lies ahead?

As we gather for the final Confab conference, Kristina will share insights about how the larger discipline of content strategy needs to evolve in order for us to succeed in our shared mission: Making content meaningful, purposeful, accessible, and inclusive for all.