At the core: The people, systems, and culture of a strong content strategy practice

Like most high-rise buildings, content strategy practices are built around a vitally important component called the core. In the simplest terms, the core helps prevent structure collapse.

The content strategy practice core has three layers. At the center are practitioners—the people. In the middle are systems—both procedural and operational. And the outer core is the cultural environment where your practice has been built.

In this post-pandemic era of “quiet quitting” and similar trends, practitioners need tools to help maintain a strong core—tools that help set and maintain healthy boundaries to nurture practices that are both healthy and sustainable.

Natalie will discuss:

• How to avoid burnout before it happens by advocating for and modeling self-care
• How the work of the practice fits into larger business processes
• The variety of places where a practice may sit within an agency or organization
• How gatekeeping and exclusion can eclipse diversity and inclusion